Our Culture
Simply The Best Starts With Family
Proudly Family Owned and Operated in Albuquerque Since 1986
At Rocky Mountain RV & Marine, family has always come first.
Long before Rocky Mountain RV & Marine became one of New Mexico’s most trusted RV and boat dealerships, it started with a simple belief from the Scholl and Roberts families — treat people the right way, work hard, be honest, and always stand behind your word.
Founded in 1986 by brother and sister Rick Scholl and Judy Roberts, Rocky Mountain RV & Marine was built to be different from the typical dealership experience. Nearly four decades later, that same family-first culture still drives everything they do today.
Now led by multiple generations of the family, Rocky Mountain RV & Marine continues to operate with the same values it was founded on:
Integrity, Kindness, Transparency, Respect, Helpful service, And treating every customer like family.
Treating every customer like family. For the entire Rocky Mountain RV & Marine team, this business has never been just about selling RVs and boats. It is about helping families create memories together, explore the outdoors, and enjoy life.
That is why so many customers return year after year, and why so many employees have proudly spent decades as part of the Rocky Mountain RV & Marine family.
Three Generations. One Family Promise.
The family believes strong businesses are built by taking care of people first.
That means creating a workplace where employees feel respected and appreciated. It means helping customers without pressure. It means standing behind what you sell and being there long after the purchase is complete. It also means staying deeply connected to the Albuquerque and New Mexico communities that have supported Rocky Mountain RV & Marine for generations. For the Scholl and Roberts families, "Simply The Best" is not just a slogan. It is a promise.
A promise to provide exceptional customer experiences, a promise to operate with honesty and integrity, a promise to continue treating customers and employees like family, and a promise to always do business the right way.
That promise is reflected in every part of the dealership experience — from the sales team to service, financing, parts, accessories, and customer care.
The Rocky Mountain RV & Marine family understands that purchasing an RV or boat is morethan just buying a product. It is about investing in experiences, adventures, time together, and memories that families will talk about for years to come.
That responsibility is something they take seriously. Because for nearly four decades, families across Albuquerque and New Mexico have trusted Rocky Mountain RV & Marine to help them begin their next adventure. And that trust means everything.
It Has Always Been About People.
Helping families create memories together. Helping customers feel confident and comfortable. Treating employees with respect and appreciation. And building relationships that last for generations.
Whether you are shopping for your very first travel trailer, upgrading to your dream motorhome, searching for the perfect fishing boat, or bringing your RV in for service, the goal is always the same — provide an experience built on trust, helpful guidance, and genuine care. The Scholl and Roberts families believe buying an RV or boat should be exciting, comfortable, and pressure free. Customers deserve clear answers, honest communication, and a team that truly wants to help them make the right decision for their family and lifestyle.
That commitment to integrity, kindness, transparency, and helpful service has helped Rocky Mountain RV & Marine become one of New Mexico’s most trusted names in outdoor family fun for nearly four decades.
Before We Sell RVs and Boats… We Believe in Taking Care of People.
We invite you to take a few minutes to watch Bob, Travis, and Jarrid share the Rocky Mountain RV & Marine story and what family ownership truly means to them.
In this special video, they talk about the values their family business was built on, the importance of treating employees and customers like family, and why honesty, kindness, and transparency still matter in business today.
Because at Rocky Mountain RV & Marine, people always come first.
Watch on YoutubeWhy Families Across New Mexico Choose Rocky Mountain RV & Marine
- Family Owned Since 1986: Three generations of local ownership rooted right here in Albuquerque.
- A Team That Treats You Like Family: Customers are never treated like transactions. Relationships matter here.
- Honest and Transparent: Clear communication, straightforward guidance, and people you can trust.
- Helpful Without Pressure: The goal is to help families find the right fit — not push them into something they do not need.
- Here Long After the Sale: Exceptional service and support matter just as much as the day you purchase.
- Simply The Best: Not just a slogan — a commitment to doing things the right way every single day.
Our Family Values
- Family First: Strong relationships with customers, employees, and the community will always come first.
- Honesty Always: We believe in transparency, integrity, and doing business the right way.
- Treat People Right: Every customer deserves kindness, respect, and genuine care.
- Helpful Without Pressure: Our role is to guide and educate families so they can make confident decisions.
- Stand Behind What We Sell: We stand behind the products, service, and promises we make.