Lance began back in 1965 when Richard Murray started M&M Trailer Supply in North Hollywood, California. Murray later changed the name from M&M to Lance. At that time Lance truck campers were sold factory-direct, and even then, Lance was the “Top of the Line” in truck campers.

Lance Truck Camper w/Ford Truck

Murray was joined at Lance by Ron Mertes (who had the selling talent), while Murray was responsible for manufacturing. Other truck campers existed at the time, but Lance truck campers dominated Southern California in terms of leading market share.

Jack Cole, now President of Lance Camper Manufacturing Corporation, took a part-time job after school at Lance. He soon became an important part of the organization. When the energy crisis of the '70s hit and business was hard to find, both Ron and Richard decided to move from Southern California. Jack decided purchased Lance Truck Campers from Ron & Richard and Jack poured his time and effort into building a strong and professional dealer network to market Lance.

Lance has grown ever since, initiating almost every innovative feature seen in today's modern truck camper. The company has maintained its dominance in California, as well as throughout North America, and Lance Truck Campers has nearly a 40% of the market share today.

Lance Truck Campers & Travel Trailers occupies a 110,000-square-foot manufacturing plant and administrative offices facility – along with a 31,000-square-foot parts and service building – on 22 acres in Lancaster, California. It's one of the newest and most modern state-of-the-art RV manufacturing facilities in North America.

Lance builds top quality truck campers and travel trailers using state of the art technologies and lightweight materials from the ground up. Lance’s known quality is coupled with having experienced, tenured employees.

The Research and Development team at Lance has been working hard on designing a new lighter weight travel trailer that will be able to be towed on 3,500 lb capacity vehicles. It will include a dry bath and a dinette slide out.  Lance is working out the final details and it will be available soon.

Lance has also redesigned a new lighter weight short bed camper with an 8’ floor plan. The 855 Lance truck camper features a slide out in the dinette area to give it a large floor space not found in non-slide out camper. The 855 Lance lightweight camper makes it ideal for ¾ ton trucks or larger.


Lance Travel Trailer Interior

Lance truck campers & travel trailers has an extensive authorized dealer network located throughout the United States and Canada with over a hundred locations to serve you.  Rocky Mountain RV & Marine in Albuquerque is New Mexico’s exclusive Lance Dealer.

When you purchase a Lance truck camper or travel trailer you’ll have many years of fun filled camping adventures.