Winnebago Industries established the industry’s first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction.  This year, 116 dealers were honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction as it relates to the customers’ sales and service experience with the dealer.

Winnebago Industries recognized 116 outstanding dealers that earned this year’s Circle of Excellence award,” said Winnebago Industries Vice President of Sales and Marketing Roger Martin.  “These dealerships have proven their commitment to their customers by providing the total RV experience – knowledgeable sales personnel, qualified service technicians and quality warranty and after-market service support.  That commitment to providing excellent customer service is what separates these dealers from the rest – and is why they are deserving of this award.”

Circle of Excellence scoring is determined by rating dealers in four categories:

1.  A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home.

2.  A Customer Satisfaction Study which surveys customers six months after their purchase

3.  A Sales and Marketing Assessment that evaluates a dealership’s sales, market share, stocking levels and participation in product training and the Winnebago Itasca Travelers Club (WIT)

4.  A Service/Parts Assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care

Dealerships earning the coveted Circle of Excellence status receive an award featuring three concentric circles that symbolize the interconnected relationship between the customer, dealer and Winnebago Industries.